A directory card that still names the founder

Diveity is a dive-shop directory. The Camel card is short on purpose: founded in 1986 by Hesham Gabr, Naama Bay, SSI Diamond and instructor training, a multi-level pool, Green Fins Gold, Green Star on the hotel. It is the paragraph you would write on a fact sheet if you were not trying to sell a week.

We keep it because founder-and-date lines disappear from marketing sites and survive on directories. Forty years of “excellence” is a slogan. 1986 and a named founder are a citation. The rest of the card overlaps Oyster and the house’s own awards page. Those briefs carry the timeline. This one carries the identity line.

A directory is not a review

No fish list. No complaint about boat heads. No breakfast photo. If you want colour, go to Reports. If you want the name on the deed as the public web still prints it, this is the card.